From Side Hustle to Full-Time Business: How Strategic Social Media & Email Marketing Drove Explosive Growth
Nutrition with Haley
@prenatal.nutritionist
✔ Limited content strategy
✔ Lower than desired reach & engagement on Instagram
✔ Lack of time to manage social media & email marketing effectively
She needed a strategic, done-for-you marketing approach that would help her grow a strong, engaged community and scale her business.
When Nutrition with Haley first came to Wellness Marketing Co, she was managing her prenatal nutrition business while still working full-time. She had a passionate audience but struggled with turning engagement into business growth.
The Challenge: Where They Started
✔ Defined content pillars to position her as an expert in prenatal nutrition
✔ Designed high-performing video and graphic content that educated & converted
✔ Optimized captions & hashtags for maximum discoverability
✔ Implemented a strategic engagement plan to build a tight-knit community
✔ Weekly newsletters to nurture followers into clients
✔ Optimized email content & design for higher open & conversion rates
✔ Developed an ongoing email marketing calendar to drive consistent revenue
To help Nutrition with Haley increase visibility, engagement, and conversions, we implemented a data-backed, high-touch marketing strategy, including:
The Strategy: What We Did
Social Media Strategy & Management
Email Marketing & List Growth
Follower Growth Rate: +80.5%
Impressions: 3.7M (+198% increase)
Reach: 1.4M (+375% increase)
Engaged Users: 29.6K (+410% increase)
Post Interactions: 8,036 (+593% increase)
Insights
Since then, Haley has been able to leave her full-time job and run her practice full-time, with the support of our social media & email marketing strategies.
Most Importantly
Within the first 3 months of working together, Nutrition with Haley saw massive improvements in engagement, visibility, and business growth.
The Results: Explosive Growth in Just 3 Months
@prenatal.nutritionist
Haley Miskowiec
She transformed my social media from scattered, random posts into a strategic powerhouse that has not only grown my page but significantly increased engagement. To this day, I receive endless compliments on my social media presence—something I can take no credit for because it's all thanks to her!
Nicole isn’t just exceptional at what she does—she genuinely cares about you, your business, and its success. Trust me when I say that hiring her isn’t just an expense; it’s an investment that truly pays off. Hands down, bringing Nicole on as my social media manager has been one of the best decisions I’ve made for my business!
